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                  Customer Service
Learn about Client Retention, Referrals, and how to cultivate a Winning Attitude to sustain your business for the long term. Find fantastic ideas on how to hold unique Client Appreciation Events, implement low-cost Referral-Reward programs, and build outstanding relationships with your customers for years to come.
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11. Brand Yourself with a Moving Truck
By Penny McLaughlin
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

12. Referral Secrets
By Mark McKee
You can't make referrals appear out of thin air, but you can get close, says Mark McKee!

13. How to Protect Your Full Commission Rate
By Jeff Scislow
As discounters continue to hound the commission issue, Jeff Scislow helps you safeguard your rate.

14. Systemizing Your Office
By Char MacCallum
If you can repeat it, someone else can reproduce it. Char MacCallum shows you the systems ropes.

15. Providing Top-Notch Customer Service
By Nelson Zide
For over 30 years Nelson Zide has been perfecting his customer service techniques - now their yours.

16. Cultivate Your Past Client Relationships with a Celebration
By Tim Baker
Nothing can supplant the value of face-to-face contact with your past clients, says Tim Baker.

17. Offer a Tropical Vacation to Gain Referrals
By Ron Neal
Promotions, when properly used, can add a new level of excitement to your business, says Ron Neal.

18. Offer Special Services to Put You Ahead of the Game
By Linda McKissack
Value-added extras are the name of the game in real estate sales, says Linda McKissack.

19. Two Communications Tools that Guarantee Client Satisfaction
By Peter & Jane Richmond
Peter and Jane reveal two powerful tools that deliver results far beyond customer expectations.

20. Gaining Referrals at Realtor Conventions and Conferences
By Ron Neal
Ron Neal covers how to maximize your reach and referral potential at real estate conventions!

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