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                  Customer Service
Learn about Client Retention, Referrals, and how to cultivate a Winning Attitude to sustain your business for the long term. Find fantastic ideas on how to hold unique Client Appreciation Events, implement low-cost Referral-Reward programs, and build outstanding relationships with your customers for years to come.
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    Title                                                                                           Mentor
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1. Persistence: How One Agent Went From $0 to $40 Million in Five Years
By Lori Grunewald
New Mentor Lori Grunewald explains how to overcome common obstacles to your success as a rookie!

2. Don’t Just Manage Your Contacts, Mesmerize Them!
By Ken Eddy
Ken Eddy reminds us that rock-solid relationships are the best path to real estate referrals.

3. From Tragedy to Triumph: Selling RE in the Wake of Katrina
By Linda Fredericks
What happens when your market population grows by 25% in only 3 days? Linda Fredericks explains.

4. The Significance of the Seller’s Agent in a Down Market
By Hugh Ryall
In tough markets the choice is simple: listing agents must distinguish or diminish, says Hugh Ryall.

5. Smile and Dial: The Art of Profit
By Roddy McCaskill
Roddy McCaskill reveals the techniques that helped him close $50 million in 2005.

6. Low-Tech Sales in a High-Tech Market
By Eva Keagle
Tech novice Eva Keagle sold 270 homes in 2005 at a Mecca of technological advancement. Discover how.

7. Look Across, Not Up
By Russell Shaw
Simply decide to overcome every obstacle keeping you from explosive growth, explains Russell Shaw.

8. Selling in a Buyer's Market
By Ron Neal
A buyer's market is not a bad one, just a different animal, says specialist Ron Neal.

9. Selling Homes in a Buyers’ Market: Going Beyond the Four P’s
By Alexis Bolin
Alexis Bolin explains how to reposition your services for maximum success in a buyers’ market.

10. List the Buyer
By Linda Fredericks
In most U.S. markets, buyers now have the power. Linda Fredericks explains how to advise its use.

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