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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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A Winning Attitude (1)
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Niche Markets (13)
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    Title                                                                                           Mentor
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1. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


2. Golden Opportunity Awaits in Golden Years Market
By Buddy West
Buddy West discusses the special needs of the potentially lucrative over-50 demographic.

3. How to Develop Your Own Subdivision
By Tom Secolo
Tom Secolo shares the secrets of his unique and profitable construction niche.

4. How to Make Relocation Business Your Biggest Source of Income
By Marsha Sell
Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell.

5. Making It a Smooth Move
By Sandra Nickel
Sandra Nickel demonstrates her creativity in developing programs to handle old-style home sales.

6. Niche Marketing and Specialization
By Don Hobbs
Your niche market is the truest expression of your passions in selling real estate, says Don Hobbs.

7. Staging Luxury Homes
By Peter & Jane Richmond
Expectations soar when showing luxury homes to potential buyers, but the Richmonds have it down pat!

8. Successful Selling in a Vacation Resort Market
By Jim Lea
Jim Lea explores selling a lifestyle of fun and relaxation to second home market prospects.

9. Targeting the International Niche
By Sharon Simms
Sharon Simms gives a glimpse into the exciting world of the international niche.

10. The Rookie Rulebook, Part II
By JJ Johnston
JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series.

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