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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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1. The Rookie Rulebook, Part II
By JJ Johnston
JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series.

2. Targeting the International Niche
By Sharon Simms
Sharon Simms gives a glimpse into the exciting world of the international niche.

3. Making It a Smooth Move
By Sandra Nickel
Sandra Nickel demonstrates her creativity in developing programs to handle old-style home sales.

4. How to Make Relocation Business Your Biggest Source of Income
By Marsha Sell
Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell.

5. Staging Luxury Homes
By Peter & Jane Richmond
Expectations soar when showing luxury homes to potential buyers, but the Richmonds have it down pat!

6. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

7. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


8. Successful Selling in a Vacation Resort Market
By Jim Lea
Jim Lea explores selling a lifestyle of fun and relaxation to second home market prospects.

9. How to Develop Your Own Subdivision
By Tom Secolo
Tom Secolo shares the secrets of his unique and profitable construction niche.

10. Turn Vacant Land into New Construction Business
By Tom Secolo
Transform undeveloped land into profit with Tom Secolo's real estate construction strategies.

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