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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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11. Rightsizing: Helping Your Senior Clients Find the Right Fit For Them
By Diana Beam
20yr Indianan Broker Diana Beam serves the senior niche with exquisite care and service.

12. Selling Effectively to the Hispanic Niche Market
By Mark Seiden
Mark Seiden recognized an unmet need in his local market for what it was: a lucrative niche.

13. Selling the Charm of Antique Homes
By Sandra Nickel
Selling the Charm of Antique Homes No one in the industry understands branding better than Sandra. She’s anything but ordinary, and her taste for antique homes, coupled with her personal charm ...

14. Tapping Into the Vast Wealth Potential of the Investor Niche
By Lewis Walker
Lewis Walker keeps his business balanced by wooing investors with high cap rates and solid ROI.

15. The Five Secrets of New Home Construction
By Wayland Elliott
Wayland Elliott joins us to discuss the five secrets that you must know to show project knowledge to the client and build long-lasting and profitable relationships with builders.

16. The Psychology of Selling in the 2nd Home Market
By Jim Lea
Jim Lea shares the unique style of diplomacy required to navigate the second home purchase.

17. Your Retirement: How to Get Wealthy Investing
By Mark McKee
Mark McKee consistently posted annual earnings of more than $500,000. Thursday, he explains how you can retire early by tapping into the business you know best – buying and selling real estate.

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