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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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    Title                                                                                           Mentor
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1. Rightsizing: Helping Your Senior Clients Find the Right Fit For Them
By Diana Beam
20yr Indianan Broker Diana Beam serves the senior niche with exquisite care and service.

2. Generational Selling: The Untapped Niche That Could Net You Millions
By Lloyd & Carmen Multhauf
Lloyd and Carmen Multhauf shine a light on one of the industry's hottest educational trends

3. Tapping Into the Vast Wealth Potential of the Investor Niche
By Lewis Walker
Lewis Walker keeps his business balanced by wooing investors with high cap rates and solid ROI.

4. Crafting Your Internet Corvette
By Diane Armitage
Diane Armitage shares five hot tips that will turn your website traffic from mediocre to muscular.

5. Low-Tech Sales in a High-Tech Market
By Eva Keagle
Tech novice Eva Keagle sold 270 homes in 2005 at a Mecca of technological advancement. Discover how.

6. Crack the Code on the Luxury Home Market
By Jim Remley
Jim Remley shows you how to break into the high class, high commission luxury home market.

7. Selling Effectively to the Hispanic Niche Market
By Mark Seiden
Mark Seiden recognized an unmet need in his local market for what it was: a lucrative niche.

8. The Psychology of Selling in the 2nd Home Market
By Jim Lea
Jim Lea shares the unique style of diplomacy required to navigate the second home purchase.

9. Selling the Charm of Antique Homes
By Sandra Nickel
Selling the Charm of Antique Homes No one in the industry understands branding better than Sandra. She’s anything but ordinary, and her taste for antique homes, coupled with her personal charm ...

10. Breaking into the Luxury Home Market
By Phil Immel
Phil Immel reveals how he broke into the multimillion dollar luxury home market.

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