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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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1. Low-Tech Sales in a High-Tech Market
By Eva Keagle
Tech novice Eva Keagle sold 270 homes in 2005 at a Mecca of technological advancement. Discover how.

2. Crafting Your Internet Corvette
By Diane Armitage
Diane Armitage shares five hot tips that will turn your website traffic from mediocre to muscular.

3. Crack the Code on the Luxury Home Market
By Jim Remley
Jim Remley shows you how to break into the high class, high commission luxury home market.

4. Tapping Into the Vast Wealth Potential of the Investor Niche
By Lewis Walker
Lewis Walker keeps his business balanced by wooing investors with high cap rates and solid ROI.

5. The Psychology of Selling in the 2nd Home Market
By Jim Lea
Jim Lea shares the unique style of diplomacy required to navigate the second home purchase.

6. Selling Effectively to the Hispanic Niche Market
By Mark Seiden
Mark Seiden recognized an unmet need in his local market for what it was: a lucrative niche.

7. Selling the Charm of Antique Homes
By Sandra Nickel
Selling the Charm of Antique Homes No one in the industry understands branding better than Sandra. She’s anything but ordinary, and her taste for antique homes, coupled with her personal charm ...

8. 21 Things I Wish My Broker had Told Me: Practical Advice for New Agents
By Frank Cook
Frank Cook dispels the myths and focuses on the facts in this revealing and informative call.

9. Hotline to Profit: The Lucrative Condo Niche
By Martin Bouma
Martin Bouma shares how you too can easily implement this dynamite plan!

10. Increase Internet Leads with SEO Marketing, Part III
By Jordan Glogau
Glogau shares web design tips to maximize your site hits, how to choose your hosting company wisely, and the secret to a guaranteed search engine ranking increase!

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