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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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1. The Psychology of Selling in the 2nd Home Market
By Jim Lea
Jim Lea shares the unique style of diplomacy required to navigate the second home purchase.

2. Selling Effectively to the Hispanic Niche Market
By Mark Seiden
Mark Seiden recognized an unmet need in his local market for what it was: a lucrative niche.

3. Targeting the International Niche
By Sharon Simms
Sharon Simms gives a glimpse into the exciting world of the international niche.

4. Low-Tech Sales in a High-Tech Market
By Eva Keagle
Tech novice Eva Keagle sold 270 homes in 2005 at a Mecca of technological advancement. Discover how.

5. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


6. Crafting Your Internet Corvette
By Diane Armitage
Diane Armitage shares five hot tips that will turn your website traffic from mediocre to muscular.

7. Hotline to Profit: The Lucrative Condo Niche
By Martin Bouma
Martin Bouma shares how you too can easily implement this dynamite plan!

8. Personal Marketing that Builds Brand Name Recognition
By Pliny Mier
With over 2 million agents in the US, Pliny Mier extols you to stand out from the crowd.

9. Breaking into the Luxury Home Market
By Phil Immel
Phil Immel reveals how he broke into the multimillion dollar luxury home market.

10. Niche Marketing and Specialization
By Don Hobbs
Your niche market is the truest expression of your passions in selling real estate, says Don Hobbs.

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