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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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21. Successful Selling in a Vacation Resort Market
By Jim Lea
Jim Lea explores selling a lifestyle of fun and relaxation to second home market prospects.

22. Tapping Into the Vast Wealth Potential of the Investor Niche
By Lewis Walker
Lewis Walker keeps his business balanced by wooing investors with high cap rates and solid ROI.

23. Targeting the International Niche
By Sharon Simms
Sharon Simms gives a glimpse into the exciting world of the international niche.

24. The Five Secrets of New Home Construction
By Wayland Elliott
Wayland Elliott joins us to discuss the five secrets that you must know to show project knowledge to the client and build long-lasting and profitable relationships with builders.

25. The Psychology of Selling in the 2nd Home Market
By Jim Lea
Jim Lea shares the unique style of diplomacy required to navigate the second home purchase.

26. The Rookie Rulebook, Part II
By JJ Johnston
JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series.

27. Turn Vacant Land into New Construction Business
By Tom Secolo
Transform undeveloped land into profit with Tom Secolo's real estate construction strategies.

28. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

29. Using Multiple Websites to Position Yourself as a Niche Specialist
By Stuart Sutton
Reinvent your key messages for every target audience with multiple websites, says Stuart Sutton.

30. Your Retirement: How to Get Wealthy Investing
By Mark McKee
Mark McKee consistently posted annual earnings of more than $500,000. Thursday, he explains how you can retire early by tapping into the business you know best – buying and selling real estate.

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