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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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11. Making It a Smooth Move
By Sandra Nickel
Sandra Nickel demonstrates her creativity in developing programs to handle old-style home sales.

12. Selling the Charm of Antique Homes
By Sandra Nickel
Selling the Charm of Antique Homes No one in the industry understands branding better than Sandra. She’s anything but ordinary, and her taste for antique homes, coupled with her personal charm ...

13. How to Make Relocation Business Your Biggest Source of Income
By Marsha Sell
Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell.

14. Staging Luxury Homes
By Peter & Jane Richmond
Expectations soar when showing luxury homes to potential buyers, but the Richmonds have it down pat!

15. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

16. Breaking into the Luxury Home Market
By Phil Immel
Phil Immel reveals how he broke into the multimillion dollar luxury home market.

17. The Five Secrets of New Home Construction
By Wayland Elliott
Wayland Elliott joins us to discuss the five secrets that you must know to show project knowledge to the client and build long-lasting and profitable relationships with builders.

18. Hotline to Profit: The Lucrative Condo Niche
By Martin Bouma
Martin Bouma shares how you too can easily implement this dynamite plan!

19. 21 Things I Wish My Broker had Told Me: Practical Advice for New Agents
By Frank Cook
Frank Cook dispels the myths and focuses on the facts in this revealing and informative call.

20. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


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