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                Negotiation Skills
When its zero hour in a transaction and the successful close is dependent on both sides coming to an agreement, it takes an agent with the knowledge, confidence and diplomatic skills necessary to engage all parties effectively in order to hammer out a contract that will get the deal done right. True negotiation is the art of finding a satisfactory conclusion for all involved, so that everyone walks away feeling like a winner. Because negotiation is present at all stages of a transaction, every agent can benefit from learning and applying new negotiation tactics to their business.
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1. How to Close 9 Out of 10 Deals in the First 5 Minutes
By Stuart Sutton
Wouldn’t it be nice to know that you’ve already locked in the listing before you even meet your prospective sellers? Stuart Sutton says "It’s all based on how well you prepare your prospects to become your clients."

2. The Significance of the Seller’s Agent in a Down Market
By Hugh Ryall
In tough markets the choice is simple: listing agents must distinguish or diminish, says Hugh Ryall.

3. Land More Listings with Surefire Scripts
By Stephanie Vitacco
Preparation. Nothing horrifies a novice agent more than the task of closing the deal and securing the listing, but solid, thorough preparation and consistent practice builds the confidence necessary to do just that.

4. The Critical Ingredient for Your Success
By Mark McKee
Real estate superstar, dynamic speaker and marketing guru Mark McKee reveals the critical ingredient for your success!


5. Seller Scripts and Dialogues
By Judy Johns
Sellers must be treated with respect & diplomacy. Scripts & dialogues help Judy Johns do just that.

6. Low-Tech Sales in a High-Tech Market
By Eva Keagle
Tech novice Eva Keagle sold 270 homes in 2005 at a Mecca of technological advancement. Discover how.

7. Demystifying the 'Fee for Service' Model, Part II
By Mollie Wasserman
Isn’t real estate consulting just an industry code word used to describe discount brokers? Mollie Wasserman answers this question.

8. Demystifying the 'Fee for Service' Model, Part I
By Mollie Wasserman
Molly Wasserman shares the subtle, yet powerful difference between being a salesperson and a consultant; between being an information gatherer and an information interpreter.

9. Standout Service: The VIP Home Buyer and Seller System
By Allan Asplin
Discover how easy-to-implement comprehensive client benefit packages have enabled Alan Asplin to stand out as provider of value in his market!

10. Scripts to Add Dollars
By Buddy West
Buddy West teaches you what to say to make the greenbacks come your way.

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