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                Negotiation Skills
When its zero hour in a transaction and the successful close is dependent on both sides coming to an agreement, it takes an agent with the knowledge, confidence and diplomatic skills necessary to engage all parties effectively in order to hammer out a contract that will get the deal done right. True negotiation is the art of finding a satisfactory conclusion for all involved, so that everyone walks away feeling like a winner. Because negotiation is present at all stages of a transaction, every agent can benefit from learning and applying new negotiation tactics to their business.
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1. The Significance of the Sellerís Agent in a Down Market
By Hugh Ryall
In tough markets the choice is simple: listing agents must distinguish or diminish, says Hugh Ryall.

2. Low-Tech Sales in a High-Tech Market
By Eva Keagle
Tech novice Eva Keagle sold 270 homes in 2005 at a Mecca of technological advancement. Discover how.

3. The Perfect Real Estate Transaction: Nice & Easy
By Nelson Zide
Check out one of the best client retention methods in the industry, courtesy of Nelson Zide.

4. How to Keep Your Commission, Your Sanity and Close the Deal Everytime
By David Eiglarsh
David Eiglarsh offers expert advice on the most crucial parts of your real estate career.

5. Land Over 90% of Your Seller Listing Appointments
By Alan Mah
With one of his newest technological discoveries in tow, Alan Mah has converted well over 90% of his listings during the past 18 months.

6. How to Convert 97% of Your Buyer Calls to Appointments
By Shon Kokoszka
Buyer's agent extraordinaire Shon Kokoskza reveals his precisely scripted call response for buyers.

7. The Rookie Rulebook, Part I
By JJ Johnston
JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career.

8. Conquering Commission Objections
By Sheldon Zacharias
Conquer your fear of commission objections by presenting a variety of options for your clients.

9. The Surefire Listing Presentation: From Start to Finish
By David Eiglarsh
David Eiglarsh reveals the exact components that make up his 'no-fail' listing presentation.

10. The VIP Buyer and Seller System
By Allan Asplin
Allan Asplin describes how to implement an incredibly effective VIP Home Buyer and Seller system.

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