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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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    Title                                                                                           Mentor
Sort By:  Latest  Title  Popularity  Ranking
1. Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
By Jeremy O'Neal
Jeremy O’Neal blows the doors off a classic lead generation and sales technique.

2. How to Convert 97% of Your Buyer Calls to Appointments
By Shon Kokoszka
Buyer's agent extraordinaire Shon Kokoskza reveals his precisely scripted call response for buyers.

3. Add Personality for Less than $5 to Attract FSBOs and Expireds
By Cathy Russell
Cathy Russell discusses how to target and turn FSBO's and Expireds into listings!

4. $2 Expired Programs Generate Phenomenal Net
By Rich Toepper


5. The Rookie Rulebook, Part I
By JJ Johnston
JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career.

6. A 7-Step No-Cold-Calling System that Generates 1 of Every 2 Sales
By Missy Vanderbilt


7. New Twist on the Familiar Expireds Program
By Lisa Burridge
Realtors often contact Expireds that immediately hit the market, but Burridge goes 3 months back.

8. Online Home Buyers' System
By Sheldon Zacharias
Buyers want information. In order to receive it, they must make a committment, says Zacharias.

9. Get the Most Out of Open Houses with Tours
By Cathy Russell
Cathy Russell squeezes every ounce of sales potential out of every open hosue she holds.

10. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

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