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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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    Title                                                                                           Mentor
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11. A 7-Step No-Cold-Calling System that Generates 1 of Every 2 Sales
By Missy Vanderbilt


12. Two Communications Tools that Guarantee Client Satisfaction
By Peter & Jane Richmond
Peter and Jane reveal two powerful tools that deliver results far beyond customer expectations.

13. How to Make Relocation Business Your Biggest Source of Income
By Marsha Sell
Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell.

14. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

15. New Twist on the Familiar Expireds Program
By Lisa Burridge
Realtors often contact Expireds that immediately hit the market, but Burridge goes 3 months back.

16. 30 Days to Quick Success as a Rookie Agent
By Patti Brotherton
In this success module, Patti outlines the key steps you need to take to get off to a fast, successful start.

17. Creating Relocation & Referral-Based Business
By Judy Johns
Treat relocation clients well, and watch your stateside referral business explode, says Judy Johns.

18. Get the Most Out of Open Houses with Tours
By Cathy Russell
Cathy Russell squeezes every ounce of sales potential out of every open hosue she holds.

19. Using Multiple Websites to Position Yourself as a Niche Specialist
By Stuart Sutton
Reinvent your key messages for every target audience with multiple websites, says Stuart Sutton.

20. $2 Expired Programs Generate Phenomenal Net
By Rich Toepper


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