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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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    Title                                                                                           Mentor
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1. Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
By Jeremy O'Neal
Jeremy O’Neal blows the doors off a classic lead generation and sales technique.

2. How to Convert 97% of Your Buyer Calls to Appointments
By Shon Kokoszka
Buyer's agent extraordinaire Shon Kokoskza reveals his precisely scripted call response for buyers.

3. The Rookie Rulebook, Part I
By JJ Johnston
JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career.

4. A 7-Step No-Cold-Calling System that Generates 1 of Every 2 Sales
By Missy Vanderbilt


5. Online Home Buyers' System
By Sheldon Zacharias
Buyers want information. In order to receive it, they must make a committment, says Zacharias.

6. Be On Call 24-Hours a Day with an IVR System
By Penny McLaughlin
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.

7. Create a City Guide to Draw New Clients
By Ginny Lee
"City newcomers know virtually nothing about their home, so by all means help them!" says Ginny Lee.

8. How to Make Relocation Business Your Biggest Source of Income
By Marsha Sell
Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell.

9. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

10. Techniques for Successful Open Houses
By JJ Johnston
Open houses offer a brief window to build rapport and generate interest, so make the most of them!

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