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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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    Title                                                                                           Mentor
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1. Selling Homes in a Buyers’ Market: Going Beyond the Four P’s
By Alexis Bolin
Alexis Bolin explains how to reposition your services for maximum success in a buyers’ market.

2. Hot Prospecting Tips from a Lead Generation Master
By Bryan Barnes
With 30 years of lead generation experience, Bryan Barnes helps you turn cold leads sizzling hot.

3. Transform Your Brand into a Lead-Generation Magnet
By Jim Abbott
Brands can generate more than just high visibility: Jim Abbott prefers solid profitability.

4. Create a Total Marketing Juggernaut
By Jim Striegel
Go from newbie zero to millionaire hero in under five years! Jim Striegel gives you the keys.

5. Develop Solid, Consistent Leads with Next Gen Technology
By Bruce Hardie
Bruce Hardie offers a practical perspective that will equip you to take full advantage of concepts like video email, voice broadcasting, and web-based real-time lead conversion tracking.

6. Never Place Another Cold Call Again!
By Roger Lautt
Roger Lautt shows you a reliable way to create new business from your own sphere of influence and convince your prospective clientele to list with you with a much higher degree of trust and credibility.

7. The Power of Blogging: How to Quickly Draw Search Engines and Clients to Your Site
By Ken Deshaies
It’s the ultimate dream of every marketer and advertiser: a direct, 100% unpolluted, totally closed pipeline of consensual information flow between a potential or current customer and that customer’s provider of choice. That is the potential afforded by Internet blogging today.

8. Setting the Stage for Quick Profits
By Char MacCallum
Whether you stage a home yourself or hire someone else to do it, the market is clear on one thing: staging makes you money. Char MacCallum explains how sellers can maximize the effect of staging without breaking the bank.

9. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

10. Secrets of Efficient Lead Conversion
By Zac Pasmanick
By focusing on efficiency in his lead management and conversion, Atlanta's RE/MAX Circle of Legends inductee Zac Pasmanick has exponentially increased his team's productivity. Join him this Thursday as he explains how he makes certain that leads turn into sales!


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