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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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51. Using An Interactive Voice Response (IVR) System
By Penny McLaughlin
Listen to Penny McLaughlin describe how to effectively use an Interactive Voice Response (IVR) system to skyrocket your sales!

52. Using Email as a Quick and Easy Way to Build Relationships
By Alice Held
Email is a quick, convenient, free form of communication. "So use it!" says Alice Held.

53. Using Multiple Websites to Position Yourself as a Niche Specialist
By Stuart Sutton
Reinvent your key messages for every target audience with multiple websites, says Stuart Sutton.

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