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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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51. $2 Expired Programs Generate Phenomenal Net
By Rich Toepper


52. How to Publish a Listing Magazine
By Frank Russo
Among the many advertising avenues available, Frank Russo says you just can't beat the magazine.

53. Finding, Attracting and Landing FSBO's
By Cathy Russell
Convincing FSBO's to use an agent isn't nearly as painful as ignoring them, says Cathy Russell.

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