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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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41. Techniques for Successful Open Houses
By JJ Johnston
Open houses offer a brief window to build rapport and generate interest, so make the most of them!

42. Cold Calling

This class covers tips, techniques, and strategies for building you listings by using cold-call marketing.

43. Never Place Another Cold Call Again!
By Roger Lautt
Roger Lautt shows you a reliable way to create new business from your own sphere of influence and convince your prospective clientele to list with you with a much higher degree of trust and credibility.

44. Using An Interactive Voice Response (IVR) System
By Penny McLaughlin
Listen to Penny McLaughlin describe how to effectively use an Interactive Voice Response (IVR) system to skyrocket your sales!

45. The Power of Blogging: How to Quickly Draw Search Engines and Clients to Your Site
By Ken Deshaies
It’s the ultimate dream of every marketer and advertiser: a direct, 100% unpolluted, totally closed pipeline of consensual information flow between a potential or current customer and that customer’s provider of choice. That is the potential afforded by Internet blogging today.

46. Creating a Website for Today's Real Estate Consumer
By Dianne Davis
Make it customer-centric and they will come, otherwise you're wasting your time, says Dianne Davis.

47. Using Email as a Quick and Easy Way to Build Relationships
By Alice Held
Email is a quick, convenient, free form of communication. "So use it!" says Alice Held.

48. Bolster Your Website with Information-Rich Hyperlinks
By Steve Westmark
Steve Westmark explains how the the Web can function as a powerful information capture device.

49. Turn Website Visits into Successful Transactions
By Michael Russer
A website alone is not enough to make transactions magically appear in your inbox, says Russer.

50. Consumer Continuum
By Jeremy Conaway
Internet leads can surface long before they turn into client sales decisions, says Jeremy Conaway.

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