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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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31. Get the Most Out of Open Houses with Tours
By Cathy Russell
Cathy Russell squeezes every ounce of sales potential out of every open hosue she holds.

32. Earn FSBO Business by Teaming with a Lender
By Sheila Gunderson
Partner with a lender to open up a whole new FSBO stream of business, says Sheila Gunderson.

33. Creating Relocation & Referral-Based Business
By Judy Johns
Treat relocation clients well, and watch your stateside referral business explode, says Judy Johns.

34. How to Do it Again and Again and Again!
By Roger Lautt
Roger Lautt places consistency high on his list of priorities, and the results speak for themselves.

35. Listing Secrets of a Listing King, Part I
By David Eiglarsh
Listing Secrets of a Listing King, Part I For real estate professionals, getting listings is the name of the game. Top producer David Eiglarsh could be called a veritable 'Listing King'

36. Turn Conventions into Your Most Dollar-Productive Events
By Mary Harker
Network at conventions and utilize your natural people skills to get new business, says Mary Harker.

37. Creating a Website for Today's Real Estate Consumer
By Dianne Davis
Make it customer-centric and they will come, otherwise you're wasting your time, says Dianne Davis.

38. Using An Interactive Voice Response (IVR) System
By Penny McLaughlin
Listen to Penny McLaughlin describe how to effectively use an Interactive Voice Response (IVR) system to skyrocket your sales!

39. Add Personality for Less than $5 to Attract FSBOs and Expireds
By Cathy Russell
Cathy Russell discusses how to target and turn FSBO's and Expireds into listings!

40. Building and Managing Contacts: Start with People You Know
By Steve Westmark
Build your sphere of influence from the contacts in your cell phone, says Steve Westmark.

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