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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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11. Building and Managing Contacts: Start with People You Know
By Steve Westmark
Build your sphere of influence from the contacts in your cell phone, says Steve Westmark.

12. Cold Calling

This class covers tips, techniques, and strategies for building you listings by using cold-call marketing.

13. Consumer Continuum
By Jeremy Conaway
Internet leads can surface long before they turn into client sales decisions, says Jeremy Conaway.

14. Create a City Guide to Draw New Clients
By Ginny Lee
"City newcomers know virtually nothing about their home, so by all means help them!" says Ginny Lee.

15. Create a Total Marketing Juggernaut
By Jim Striegel
Go from newbie zero to millionaire hero in under five years! Jim Striegel gives you the keys.

16. Creating Relocation & Referral-Based Business
By Judy Johns
Treat relocation clients well, and watch your stateside referral business explode, says Judy Johns.

17. Creating a Website for Today's Real Estate Consumer
By Dianne Davis
Make it customer-centric and they will come, otherwise you're wasting your time, says Dianne Davis.

18. Develop Solid, Consistent Leads with Next Gen Technology
By Bruce Hardie
Bruce Hardie offers a practical perspective that will equip you to take full advantage of concepts like video email, voice broadcasting, and web-based real-time lead conversion tracking.

19. Drawing Out-of-Town Buyers
By Alice Held
Alice Held shares an innovative newcomer package intended to draw intrigued relocation clients.

20. Earn FSBO Business by Teaming with a Lender
By Sheila Gunderson
Partner with a lender to open up a whole new FSBO stream of business, says Sheila Gunderson.

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