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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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    Title                                                                                           Mentor
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1. Selling Homes in a Buyers’ Market: Going Beyond the Four P’s
By Alexis Bolin
Alexis Bolin explains how to reposition your services for maximum success in a buyers’ market.

2. Hot Prospecting Tips from a Lead Generation Master
By Bryan Barnes
With 30 years of lead generation experience, Bryan Barnes helps you turn cold leads sizzling hot.

3. Transform Your Brand into a Lead-Generation Magnet
By Jim Abbott
Brands can generate more than just high visibility: Jim Abbott prefers solid profitability.

4. Create a Total Marketing Juggernaut
By Jim Striegel
Go from newbie zero to millionaire hero in under five years! Jim Striegel gives you the keys.

5. Develop Solid, Consistent Leads with Next Gen Technology
By Bruce Hardie
Bruce Hardie offers a practical perspective that will equip you to take full advantage of concepts like video email, voice broadcasting, and web-based real-time lead conversion tracking.

6. Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
By Jeremy O'Neal
Jeremy O’Neal blows the doors off a classic lead generation and sales technique.

7. Never Place Another Cold Call Again!
By Roger Lautt
Roger Lautt shows you a reliable way to create new business from your own sphere of influence and convince your prospective clientele to list with you with a much higher degree of trust and credibility.

8. How to Convert 97% of Your Buyer Calls to Appointments
By Shon Kokoszka
Buyer's agent extraordinaire Shon Kokoskza reveals his precisely scripted call response for buyers.

9. The Power of Blogging: How to Quickly Draw Search Engines and Clients to Your Site
By Ken Deshaies
It’s the ultimate dream of every marketer and advertiser: a direct, 100% unpolluted, totally closed pipeline of consensual information flow between a potential or current customer and that customer’s provider of choice. That is the potential afforded by Internet blogging today.

10. The Rookie Rulebook, Part I
By JJ Johnston
JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career.

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