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                        Lead Conversion
If lead generation is important, lead conversion is what separates the casual agent from the serious real estate sales professional. A high lead conversion ratio means less time and money spent on creating new customers, and more time spent helping them buy or sell real estate. How do you convert a lead? You must create and communicate an overwhelmingly beneficial value proposition to your potential customer – one so obviously worth their while that they would be foolish not to list or buy with you. Check out this section to find new ideas and inspiration on converting your leads.
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    Title                                                                                           Mentor
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1. Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
By Jeremy O'Neal
Jeremy O’Neal blows the doors off a classic lead generation and sales technique.

2. The Rookie Rulebook, Part I
By JJ Johnston
JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career.

3. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.

4. The Value of Pre-Listing and the Pre-Listing Appointment
By Linda Mawhinney
Linda Mawhinney wins 80% of her listing appointments with this two-step listing process.

5. Building and Managing Contacts: Start with People You Know
By Steve Westmark
Build your sphere of influence from the contacts in your cell phone, says Steve Westmark.

6. Turn Website Visits into Successful Transactions
By Michael Russer
A website alone is not enough to make transactions magically appear in your inbox, says Russer.

7. How to Create Your Rich Future in 12 Simple Internet Steps
By Terri Murphy
Ignoring the Web these days, says Terri Murphy, is like forgetting to breathe. Get some fresh air!

8. $2 Expired Programs Generate Phenomenal Net
By Rich Toepper


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