If lead generation is important, lead conversion is what separates the casual agent from the serious real estate sales professional. A high lead conversion ratio means less time and money spent on creating new customers, and more time spent helping them buy or sell real estate. How do you convert a lead? You must create and communicate an overwhelmingly beneficial value proposition to your potential customer – one so obviously worth their while that they would be foolish not to list or buy with you. Check out this section to find new ideas and inspiration on converting your leads.
How to Close 9 Out of 10 Deals in the First 5 Minutes By Stuart Sutton
Wouldn’t it be nice to know that you’ve already locked in the listing before you even meet your prospective sellers? Stuart Sutton says "It’s all based on how well you prepare your prospects to become your clients."
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