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                        Lead Conversion
If lead generation is important, lead conversion is what separates the casual agent from the serious real estate sales professional. A high lead conversion ratio means less time and money spent on creating new customers, and more time spent helping them buy or sell real estate. How do you convert a lead? You must create and communicate an overwhelmingly beneficial value proposition to your potential customer – one so obviously worth their while that they would be foolish not to list or buy with you. Check out this section to find new ideas and inspiration on converting your leads.
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11. Using An Interactive Voice Response (IVR) System
By Penny McLaughlin
Listen to Penny McLaughlin describe how to effectively use an Interactive Voice Response (IVR) system to skyrocket your sales!

12. Secrets of Efficient Lead Conversion
By Zac Pasmanick
By focusing on efficiency in his lead management and conversion, Atlanta's RE/MAX Circle of Legends inductee Zac Pasmanick has exponentially increased his team's productivity. Join him this Thursday as he explains how he makes certain that leads turn into sales!


13. Building and Managing Contacts: Start with People You Know
By Steve Westmark
Build your sphere of influence from the contacts in your cell phone, says Steve Westmark.

14. The Rookie Rulebook, Part I
By JJ Johnston
JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career.

15. Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
By Jeremy O'Neal
Jeremy O’Neal blows the doors off a classic lead generation and sales technique.

16. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.

17. $2 Expired Programs Generate Phenomenal Net
By Rich Toepper


18. Cold Calling

This class covers tips, techniques, and strategies for building you listings by using cold-call marketing.

19. Create Strong Consumer Relationships to Increase Transactions
By Michael Russer
Michael Russer replaces the techno-babble of the Internet with solid rapport-building strategies.

20. Turn Website Visits into Successful Transactions
By Michael Russer
A website alone is not enough to make transactions magically appear in your inbox, says Russer.

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