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                        Lead Conversion
If lead generation is important, lead conversion is what separates the casual agent from the serious real estate sales professional. A high lead conversion ratio means less time and money spent on creating new customers, and more time spent helping them buy or sell real estate. How do you convert a lead? You must create and communicate an overwhelmingly beneficial value proposition to your potential customer – one so obviously worth their while that they would be foolish not to list or buy with you. Check out this section to find new ideas and inspiration on converting your leads.
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11. How to Close 9 Out of 10 Deals in the First 5 Minutes
By Stuart Sutton
Wouldn’t it be nice to know that you’ve already locked in the listing before you even meet your prospective sellers? Stuart Sutton says "It’s all based on how well you prepare your prospects to become your clients."

12. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

13. Cold Calling

This class covers tips, techniques, and strategies for building you listings by using cold-call marketing.

14. Secrets of Efficient Lead Conversion
By Zac Pasmanick
By focusing on efficiency in his lead management and conversion, Atlanta's RE/MAX Circle of Legends inductee Zac Pasmanick has exponentially increased his team's productivity. Join him this Thursday as he explains how he makes certain that leads turn into sales!


15. The Value of Pre-Listing and the Pre-Listing Appointment
By Linda Mawhinney
Linda Mawhinney wins 80% of her listing appointments with this two-step listing process.

16. Using An Interactive Voice Response (IVR) System
By Penny McLaughlin
Listen to Penny McLaughlin describe how to effectively use an Interactive Voice Response (IVR) system to skyrocket your sales!

17. Building and Managing Contacts: Start with People You Know
By Steve Westmark
Build your sphere of influence from the contacts in your cell phone, says Steve Westmark.

18. Turn Website Visits into Successful Transactions
By Michael Russer
A website alone is not enough to make transactions magically appear in your inbox, says Russer.

19. Boost Referrals by Focusing on Your Sphere of Influence
By Bruce Hardie
Concentrate on those with whom you have developed the greatest trust, explains Bruce Hardie.

20. Create Strong Consumer Relationships to Increase Transactions
By Michael Russer
Michael Russer replaces the techno-babble of the Internet with solid rapport-building strategies.

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