If lead generation is important, lead conversion is what separates the casual agent from the serious real estate sales professional. A high lead conversion ratio means less time and money spent on creating new customers, and more time spent helping them buy or sell real estate. How do you convert a lead? You must create and communicate an overwhelmingly beneficial value proposition to your potential customer – one so obviously worth their while that they would be foolish not to list or buy with you. Check out this section to find new ideas and inspiration on converting your leads.
Never Place Another Cold Call Again! By Roger Lautt
Roger Lautt shows you a reliable way to create new business from your own sphere of influence and convince your prospective clientele to list with you with a much higher degree of trust and credibility.
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The Power of Blogging: How to Quickly Draw Search Engines and Clients to Your Site By Ken Deshaies
It’s the ultimate dream of every marketer and advertiser: a direct, 100% unpolluted, totally closed pipeline of consensual information flow between a potential or current customer and that customer’s provider of choice. That is the potential afforded by Internet blogging today.
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