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                        Lead Conversion
If lead generation is important, lead conversion is what separates the casual agent from the serious real estate sales professional. A high lead conversion ratio means less time and money spent on creating new customers, and more time spent helping them buy or sell real estate. How do you convert a lead? You must create and communicate an overwhelmingly beneficial value proposition to your potential customer – one so obviously worth their while that they would be foolish not to list or buy with you. Check out this section to find new ideas and inspiration on converting your leads.
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    Title                                                                                           Mentor
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1. Selling Homes in a Buyers’ Market: Going Beyond the Four P’s
By Alexis Bolin
Alexis Bolin explains how to reposition your services for maximum success in a buyers’ market.

2. Hot Prospecting Tips from a Lead Generation Master
By Bryan Barnes
With 30 years of lead generation experience, Bryan Barnes helps you turn cold leads sizzling hot.

3. Transform Your Brand into a Lead-Generation Magnet
By Jim Abbott
Brands can generate more than just high visibility: Jim Abbott prefers solid profitability.

4. Create a Total Marketing Juggernaut
By Jim Striegel
Go from newbie zero to millionaire hero in under five years! Jim Striegel gives you the keys.

5. Develop Solid, Consistent Leads with Next Gen Technology
By Bruce Hardie
Bruce Hardie offers a practical perspective that will equip you to take full advantage of concepts like video email, voice broadcasting, and web-based real-time lead conversion tracking.

6. Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
By Jeremy O'Neal
Jeremy O’Neal blows the doors off a classic lead generation and sales technique.

7. Never Place Another Cold Call Again!
By Roger Lautt
Roger Lautt shows you a reliable way to create new business from your own sphere of influence and convince your prospective clientele to list with you with a much higher degree of trust and credibility.

8. The Power of Blogging: How to Quickly Draw Search Engines and Clients to Your Site
By Ken Deshaies
It’s the ultimate dream of every marketer and advertiser: a direct, 100% unpolluted, totally closed pipeline of consensual information flow between a potential or current customer and that customer’s provider of choice. That is the potential afforded by Internet blogging today.

9. The Rookie Rulebook, Part I
By JJ Johnston
JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career.

10. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.

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