Nothing has revolutionized the real estate industry more dramatically than the emergence of the Internet as a dominant factor in the race for prospects & clients. NAR statistics clearly indicate that at least 75% of buyers now begin their home search on the web before they ever contact an agent. While traditional marketing efforts will always have a place in real estate, the industry as a whole is feeling the shift as entirely new concepts and avenues of advertising open up to them. One thing is for sure: the Internet is here to stay, so the more you know about everything from stealth sites to podcasting and blogging, the better.
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