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                        Internet Marketing
Nothing has revolutionized the real estate industry more dramatically than the emergence of the Internet as a dominant factor in the race for prospects & clients. NAR statistics clearly indicate that at least 75% of buyers now begin their home search on the web before they ever contact an agent. While traditional marketing efforts will always have a place in real estate, the industry as a whole is feeling the shift as entirely new concepts and avenues of advertising open up to them. One thing is for sure: the Internet is here to stay, so the more you know about everything from stealth sites to podcasting and blogging, the better.
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    Title                                                                                           Mentor
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11. Secrets of a Successful Web Site
By Alice Held
It's not rocket science, but there are certain web site methods you can master, says Held.

12. Advertising and Marketing
By Ginny Lee
A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything.

13. Creating a Website for Today's Real Estate Consumer
By Dianne Davis
Make it customer-centric and they will come, otherwise you're wasting your time, says Dianne Davis.

14. Bolster Your Website with Information-Rich Hyperlinks
By Steve Westmark
Steve Westmark explains how the the Web can function as a powerful information capture device.

15. Using Multiple Websites to Position Yourself as a Niche Specialist
By Stuart Sutton
Reinvent your key messages for every target audience with multiple websites, says Stuart Sutton.

16. Turn Website Visits into Successful Transactions
By Michael Russer
A website alone is not enough to make transactions magically appear in your inbox, says Russer.

17. Expand Your Customer Capturing Ability with Multiple Web Sites
By Galand Haas
Pointing domain names, stealth sites, blogging clouds - all useful online elements, per Galand Haas.

18. Consumer Continuum
By Jeremy Conaway
Internet leads can surface long before they turn into client sales decisions, says Jeremy Conaway.

19. Click and Close
By John Tuccillo
The Internet is an inescapable force with which agents must contend, says author John Tuccillo.

20. How to Create Your Rich Future in 12 Simple Internet Steps
By Terri Murphy
Ignoring the Web these days, says Terri Murphy, is like forgetting to breathe. Get some fresh air!

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