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                        Internet Marketing
Nothing has revolutionized the real estate industry more dramatically than the emergence of the Internet as a dominant factor in the race for prospects & clients. NAR statistics clearly indicate that at least 75% of buyers now begin their home search on the web before they ever contact an agent. While traditional marketing efforts will always have a place in real estate, the industry as a whole is feeling the shift as entirely new concepts and avenues of advertising open up to them. One thing is for sure: the Internet is here to stay, so the more you know about everything from stealth sites to podcasting and blogging, the better.
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    Title                                                                                           Mentor
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1. SEO for Real Estate Dummies: How to Set Up & Maintain a #1 Site
By Cathy Russell
Keep that torrent of site traffic rushing in with first page status on all the major search engines.

2. Nine Basic Rules that Deliver 120 Transactions a Year
By Chip Neumann
Real estate sales is not hard: pick a few methods and dedicate yourself to them, says Chip Neumann.

3. Focusing on Profitability
By Tim Baker
The bottom line is the botton line, says Tim Baker, so treat it as such and you will make a profit.

4. Online Home Buyers' System
By Sheldon Zacharias
Buyers want information. In order to receive it, they must make a committment, says Zacharias.

5. Create a City Guide to Draw New Clients
By Ginny Lee
"City newcomers know virtually nothing about their home, so by all means help them!" says Ginny Lee.

6. Becoming as Tech-Savvy as Your Clients
By Rob Levy
Technology can be a powerful ally in the battle to win listings, says Rob Levy.

7. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

8. Using Email as a Quick and Easy Way to Build Relationships
By Alice Held
Email is a quick, convenient, free form of communication. "So use it!" says Alice Held.

9. Advertising Your Website for Greater Exposure
By David Agema
Even the most amazing websites must have mindshare to generate traffic and profit, says David Agema.

10. Build a Website to Gain New Clients
By Ron Neal
Websites that lack any compelling reason to visit them are simply taking up server space, says Neal.

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