Nothing has revolutionized the real estate industry more dramatically than the emergence of the Internet as a dominant factor in the race for prospects & clients. NAR statistics clearly indicate that at least 75% of buyers now begin their home search on the web before they ever contact an agent. While traditional marketing efforts will always have a place in real estate, the industry as a whole is feeling the shift as entirely new concepts and avenues of advertising open up to them. One thing is for sure: the Internet is here to stay, so the more you know about everything from stealth sites to podcasting and blogging, the better.
Radical Thoughts from a Rule Breaker By Ken Deshaies
Ken Deshaies discusses how breaking the rules can result in more business, a more focused team, and a position of prominence in the community.
The RE Podcast: Limitless Possibilities By Ira Serkes
Consumers are hungry to know what this “podcast” thing is all about, and when they hear it from you first, well, it's just another chance to solidify your position as your market’s real estate expert.
24.
Utilizing the Internet By Rob Levy
Utilizing the Internet - Rob Levy covers a wide range of tech-tips, from how to setup an electronic newsletter, choose a domain name, create a 'hybrid web site', to tweaking your MLS listings and tools to help you stay connected on the go.
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