Nothing has revolutionized the real estate industry more dramatically than the emergence of the Internet as a dominant factor in the race for prospects & clients. NAR statistics clearly indicate that at least 75% of buyers now begin their home search on the web before they ever contact an agent. While traditional marketing efforts will always have a place in real estate, the industry as a whole is feeling the shift as entirely new concepts and avenues of advertising open up to them. One thing is for sure: the Internet is here to stay, so the more you know about everything from stealth sites to podcasting and blogging, the better.
The Power of Blogging: How to Quickly Draw Search Engines and Clients to Your Site By Ken Deshaies
It’s the ultimate dream of every marketer and advertiser: a direct, 100% unpolluted, totally closed pipeline of consensual information flow between a potential or current customer and that customer’s provider of choice. That is the potential afforded by Internet blogging today.
7.
The RE Podcast: Limitless Possibilities By Ira Serkes
Consumers are hungry to know what this “podcast” thing is all about, and when they hear it from you first, well, it's just another chance to solidify your position as your market’s real estate expert.
Stealth Systems for FSBOs By Galand Haas
Join trendsetter and top agent Galand Haas as he reveals the cutting-edge systems he uses to target For Sale By Owners. He'll cover easy-to-implement stealth websites and the sure-fire followup systems that get the listing every time.
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