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                  Client Retention
Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
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    Title                                                                                           Mentor
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1. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

2. Business Planning for Consistent Success
By Bryan Barnes
Bryan Barnes, who has been developing his business plan for over 20 years, shares his methods to create and track your own business plan.

3. Buyer Agency: Skills to Win and Keep Clients
By Roy Eleutherios Grimm
Roy Grimm of Sedona, Arizona has experienced tremendous success as an exclusive buyer's agent. In this Counseling Call, this buyer expert reveals what he's learned about making a homebuyer's transition smooth for them -- and profitable for you!

4. Creating Clients for Life
By Chip Neumann
Join Chip Neumann as he discusses the follow-up methods and database management strategies that have generated over one billion in career volume for this top-flight real estate professional.

5. DITCH the Cold Calling and START Creating Lifetime Clientele
By Diana Ivas
iSucceed Mentor Diana Ivas explains how to minimize the need for cold calling, by focusing your efforts on establishing enduring relationships and lifetime clients.

6. From the Horse-Drawn Carriage to the Tablet PC: Sustaining Over a Century of Success
By Wynne Achatz
Tthe doors of the Westrick Real Estate One offices in Michigan’s Marine City have remained open for more than a century. Captained by sales veteran Wynne Achatz’, the practice is thriving and stronger than ever, combining the warm, old-fashioned customer service of the past with the most advanced technology available today.

7. List the Buyer
By Linda Fredericks
In most U.S. markets, buyers now have the power. Linda Fredericks explains how to advise its use.

8. Marketing Smarter with Focus Groups
By Stuart Sutton
Stuart Sutton doesn't mind doing what works. When it comes to home sales, focus groups do just that.

9. Profit From Your Circle of Friends
By Jeff Thompson
Jeff Thompson of the Tri-Cities area in Washington state has discovered a wonderfully profitable way to do business: reward your past customers, and teach them to remember and refer you in the process.

10. Prospecting Past Clients
By Ed Birdsong
Your current customer base is your best chance at future business, says Ed Birdsong.

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