Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
From the Horse-Drawn Carriage to the Tablet PC: Sustaining Over a Century of Success By Wynne Achatz
Tthe doors of the Westrick Real Estate One offices in Michigan’s Marine City have remained open for more than a century. Captained by sales veteran Wynne Achatz’, the practice is thriving and stronger than ever, combining the warm, old-fashioned customer service of the past with the most advanced technology available today.
5.
Unlock the Keys to Brand Leveraging By Debra Berman Pat Kandel
Pat Kandel and Debra Berman believe that if you understand the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
Profit From Your Circle of Friends By Jeff Thompson
Jeff Thompson of the Tri-Cities area in Washington state has discovered a wonderfully profitable way to do business: reward your past customers, and teach them to remember and refer you in the process.
10.
Creating Clients for Life By Chip Neumann
Join Chip Neumann as he discusses the follow-up methods and database management strategies that have generated over one billion in career volume for this top-flight real estate professional.
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