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                  Client Retention
Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
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A Winning Attitude (17)
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Client Retention (37)
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Customer Service (47)
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Referrals (56)
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1. List the Buyer
By Linda Fredericks
In most U.S. markets, buyers now have the power. Linda Fredericks explains how to advise its use.

2. The Significance of the Seller’s Agent in a Down Market
By Hugh Ryall
In tough markets the choice is simple: listing agents must distinguish or diminish, says Hugh Ryall.

3. Buyer Agency: Skills to Win and Keep Clients
By Roy Eleutherios Grimm
Roy Grimm of Sedona, Arizona has experienced tremendous success as an exclusive buyer's agent. In this Counseling Call, this buyer expert reveals what he's learned about making a homebuyer's transition smooth for them -- and profitable for you!

4. The Psychology of Selling in the 2nd Home Market
By Jim Lea
Jim Lea shares the unique style of diplomacy required to navigate the second home purchase.

5. Providing Service That Satisfies

Superb service distinguishes an outstanding agent from the rest. Stand out in a crowded marketplace and find out what you have to do to win.

6. Building Relationships with Clients

Build client loyalty so that they move from becoming a prospect to your most staunch proponents. Move your sellers and buyers up the ladder of loyalty and watch your repeat and referral business flow in.

7. Smile and Dial: The Art of Profit
By Roddy McCaskill
Roddy McCaskill reveals the techniques that helped him close $50 million in 2005.

8. Unlock the Keys to Brand Leveraging
By Debra Berman Pat Kandel
Pat Kandel and Debra Berman believe that if you understand the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.

9. DITCH the Cold Calling and START Creating Lifetime Clientele
By Diana Ivas
iSucceed Mentor Diana Ivas explains how to minimize the need for cold calling, by focusing your efforts on establishing enduring relationships and lifetime clients.

10. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

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