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                  Client Retention
Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
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A Winning Attitude (17)
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Client Retention (37)
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Customer Service (47)
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Referrals (56)
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1. A 7-Step No-Cold-Calling System that Generates 1 of Every 2 Sales
By Missy Vanderbilt


2. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


3. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

4. Building Lifelong Relationships with Past Clients
By Tim Baker
At its core, real estate sales is about building lasting relationships, says Tim Baker.

5. Building Relationships with Clients

Build client loyalty so that they move from becoming a prospect to your most staunch proponents. Move your sellers and buyers up the ladder of loyalty and watch your repeat and referral business flow in.

6. Business Planning for Consistent Success
By Bryan Barnes
Bryan Barnes, who has been developing his business plan for over 20 years, shares his methods to create and track your own business plan.

7. Buyer Agency: Skills to Win and Keep Clients
By Roy Eleutherios Grimm
Roy Grimm of Sedona, Arizona has experienced tremendous success as an exclusive buyer's agent. In this Counseling Call, this buyer expert reveals what he's learned about making a homebuyer's transition smooth for them -- and profitable for you!

8. Creating Clients for Life
By Chip Neumann
Join Chip Neumann as he discusses the follow-up methods and database management strategies that have generated over one billion in career volume for this top-flight real estate professional.

9. Cultivate Your Past Client Relationships with a Celebration
By Tim Baker
Nothing can supplant the value of face-to-face contact with your past clients, says Tim Baker.

10. DITCH the Cold Calling and START Creating Lifetime Clientele
By Diana Ivas
iSucceed Mentor Diana Ivas explains how to minimize the need for cold calling, by focusing your efforts on establishing enduring relationships and lifetime clients.

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