Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
Unlock the Keys to Brand Leveraging By Debra Berman Pat Kandel
Pat Kandel and Debra Berman believe that if you understand the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
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