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                  Client Retention
Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
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A Winning Attitude (17)
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Client Retention (37)
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Customer Service (47)
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Referrals (56)
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Success Modules (40)
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21. How Outstanding Service Builds a 95% Referral Rate, Part I
By Terry Moerler
Terry Moerler explains how she's designed a business based almost exclusively on referrals.

22. Increase Your Income By Handling Past Clients
By Bryan Barnes
Build and manage an extensive system of follow-up with your past clients, says Bryan Barnes.

23. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


24. Personalize Communications with Past Clients for More Referrals
By Pliny Mier
With mailouts, hand-written notes and more, Pliny Mier creates countless referrals!

25. Offer a Tropical Vacation to Gain Referrals
By Ron Neal
Promotions, when properly used, can add a new level of excitement to your business, says Ron Neal.

26. A 7-Step No-Cold-Calling System that Generates 1 of Every 2 Sales
By Missy Vanderbilt


27. Five Action Items that Increase Referrals 150% while Reducing Marketing Costs
By Bruce Hardie
Decrease overhead and increase office traffic with Bruce Hardie's proven referral system.

28. How Outstanding Service Builds a 95% Referral Rate, Part II
By Terry Moerler
Feel uncomfortable knocking on doors? If so, this is the perfect success module for you!

29. Nine Basic Rules that Deliver 120 Transactions a Year
By Chip Neumann
Real estate sales is not hard: pick a few methods and dedicate yourself to them, says Chip Neumann.

30. Eight New Rules of Real Estate, Part II
By John Tuccillo
In the second part of this two-part series, John Tuccillo focuses on the usage of RE technology.

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