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                  Client Retention
Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
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A Winning Attitude (17)
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Client Retention (37)
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Customer Service (47)
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Referrals (56)
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21. Offer a Tropical Vacation to Gain Referrals
By Ron Neal
Promotions, when properly used, can add a new level of excitement to your business, says Ron Neal.

22. Personalize Communications with Past Clients for More Referrals
By Pliny Mier
With mailouts, hand-written notes and more, Pliny Mier creates countless referrals!

23. Profit From Your Circle of Friends
By Jeff Thompson
Jeff Thompson of the Tri-Cities area in Washington state has discovered a wonderfully profitable way to do business: reward your past customers, and teach them to remember and refer you in the process.

24. Prospecting Past Clients
By Ed Birdsong
Your current customer base is your best chance at future business, says Ed Birdsong.

25. Providing Service That Satisfies

Superb service distinguishes an outstanding agent from the rest. Stand out in a crowded marketplace and find out what you have to do to win.

26. Showing Up!
By Laura Worthington
Laura Worthington explains why it's crucial that you really 'Show Up' for your customers, and how implementing that one simple concept can grow your profits tremendously.

27. Smile and Dial: The Art of Profit
By Roddy McCaskill
Roddy McCaskill reveals the techniques that helped him close $50 million in 2005.

28. Superior Client Service
By Nelson Zide
Nelson Zide shows us ways to provide superior customer service.

29. Targeting the International Niche
By Sharon Simms
Sharon Simms gives a glimpse into the exciting world of the international niche.

30. The Key to Your Business
By Roddy McCaskill
Transform your customers into raving fans with Roddy McCaskill's unique customer service concepts.

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