Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
From the Horse-Drawn Carriage to the Tablet PC: Sustaining Over a Century of Success By Wynne Achatz
Tthe doors of the Westrick Real Estate One offices in Michigan’s Marine City have remained open for more than a century. Captained by sales veteran Wynne Achatz’, the practice is thriving and stronger than ever, combining the warm, old-fashioned customer service of the past with the most advanced technology available today.
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