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                        Branding
Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
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21. Nine Basic Rules that Deliver 120 Transactions a Year
By Chip Neumann
Real estate sales is not hard: pick a few methods and dedicate yourself to them, says Chip Neumann.

22. Brand Yourself with a Moving Truck
By Penny McLaughlin
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

23. Increase Your Income By Handling Past Clients
By Bryan Barnes
Build and manage an extensive system of follow-up with your past clients, says Bryan Barnes.

24. Create a City Guide to Draw New Clients
By Ginny Lee
"City newcomers know virtually nothing about their home, so by all means help them!" says Ginny Lee.

25. The Low-Cost FSBO System That Generates Big Profits
By Linda Mawhinney
Linda shares a simple 60-Day FSBO action plan designed to engender trust with local homeowners.

26. Personalize Communications with Past Clients for More Referrals
By Pliny Mier
With mailouts, hand-written notes and more, Pliny Mier creates countless referrals!

27. Add Personality for Less than $5 to Attract FSBOs and Expireds
By Cathy Russell
Cathy Russell discusses how to target and turn FSBO's and Expireds into listings!

28. Building Lifelong Relationships with Past Clients
By Tim Baker
At its core, real estate sales is about building lasting relationships, says Tim Baker.

29. Effective Moving Billboards. . . for Free!
By Char MacCallum
Why not keep your ads moving, asks Char MacCallum, and make your transportion do double duty?

30. Understanding the Real Estate Market

Be known as the "real estate agent" expert in your area, so that prospective buyers and sellers call you as their first choice. Find our how to become that person in this course

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