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                        Branding
Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
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11. Add Personality for Less than $5 to Attract FSBOs and Expireds
By Cathy Russell
Cathy Russell discusses how to target and turn FSBO's and Expireds into listings!

12. Building Lifelong Relationships with Past Clients
By Tim Baker
At its core, real estate sales is about building lasting relationships, says Tim Baker.

13. Get Your Name Out There!
By Cathy Russell
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!

14. Community Connections: Building Brand Recognition
By Vince Cavaliere
Vince Cavaliere will show you new avenues and methods that can result in fantastic new opportunities for branding and truly connecting with your community.

15. Using the Internet to Set Yourself Apart in a Competitive Market
By Ginny Lee
Ginny Lee of Naples, Florida will reveal the strategies she uses in a very competitive local market to get $10 million in sales from the Internet every year.

16. Effective Moving Billboards. . . for Free!
By Char MacCallum
Why not keep your ads moving, asks Char MacCallum, and make your transportion do double duty?

17. Understanding the Real Estate Market

Be known as the "real estate agent" expert in your area, so that prospective buyers and sellers call you as their first choice. Find our how to become that person in this course

18. Transform Your Brand into a Lead-Generation Magnet
By Jim Abbott
Brands can generate more than just high visibility: Jim Abbott prefers solid profitability.

19. Back to Basics
By Eva Keagle
The three essential touchstones to Eva Keagle's success are knowing herself, knowing her clients, and knowing her market. This top Texas agent shares how she's been able to use this knowledge to her advatage to close sale after sale and deliver unparalleled levels of customer satisfaction.

20. The Rookie Rulebook, Part II
By JJ Johnston
JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series.

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