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                        Advertising
Advertising is the traditional bedrock upon which an agent’s campaign to generate awareness and visibility for themselves, their clients, and their properties is built. As the Internet begins to eclipse the more conventional newspaper, billboard, TV and radio ads, it becomes necessary to learn about web-based banner ads, pay-per-click ad words, and pop-up ads. But even with the advent of technology in advertising, many markets benefit from some sort of traditional advertising, so it pays to keep up on the latest techniques and campaigns. Our mentors continue to push the advertising envelope, challenging conventional notions and finding new and innovative ways to reach their intended audience. Check out this section to find out for yourself.
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Advertising (45)
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Branding (52)
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Direct Mail (44)
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Farming (30)
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Internet Marketing (50)
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Lead Conversion (22)
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Lead Generation (53)
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Niche Markets (30)
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Promotions (24)
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Prospecting (43)
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Traditional Marketing (60)
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31. Deliver Full-Page Newspaper Ads for 2 Cents per Household
By Nate Martinez
Nate Martinez discusses the advantages of advertising in community newspapers.

32. Create a Leveraged Ad Campaign for Your Office
By Diane Armitage
Diane Armitage shows you how to transform those advertising dollars into solid brand awareness.

33. The No-Cost Newspaper that Drives Past Clients to Your Door
By Galand Haas
The personal newspaper kills three birds with a single stone, as Galand Haas explains.

34. The FSBO Campaign that Generated 20% of My Business
By Mark McKee
How does a $500,000 annual income selling to FSBO's sound? Mark McKee lights the way.

35. The Key to Your Business
By Roddy McCaskill
Transform your customers into raving fans with Roddy McCaskill's unique customer service concepts.

36. Low Cost (and Some No Cost) Personal Promotion
By Sandra Nickel
Don't have zillions of dollars, but want to generate quality business? Sandra Nickel obliges you.

37. Six Leverage Secrets that Brand Your Name and Company
By Diane Armitage
Sear your name into prospects' minds and leverage that priceless space, explains Diane Armitage.

38. Rising to the Top with Unique Geographic Farming
By Tim Baker
Business is consistently rising in top agent Tim Baker's farm thanks to a clever marketing concept.

39. Build Neighborhood Market Share with this Ice Cream Truck Campaign
By Ed Birdsong
Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.

40. High-Impact, Low-Cost Marketing
By Nate Martinez
Nate Martinez discusses how he developed his high-impact, low cost advertising and marketing programs.

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