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                        Promotions
Personal and professional promotion is a way for agents to create their own identity and express it in a way that they feel best communicates who they are and what unique talents they bring to a transaction. A typical promotional campaign could involve identity creation, basic marketing collateral, themed ad campaigns, traditional mail campaigns, cable TV programs, Internet presences, and even door-knocking and face time. Explore this section to learn how to institute a unique Agent Feedback Rewards Program, or create your own personalized pre-listing brag book.
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11. Get the Most Out of Open Houses with Tours
By Cathy Russell
Cathy Russell squeezes every ounce of sales potential out of every open hosue she holds.

12. High-Impact, Low-Cost Marketing
By Nate Martinez
Nate Martinez discusses how he developed his high-impact, low cost advertising and marketing programs.

13. Implementing a Unique Agent Feedback Rewards Program
By Teresa Grindinger
Teresa Grindinger has discovered a way to make her competition work to her advantage. She is living proof that mastering scripts, developing action plans, and employing a uniquely profitable ‘Agent Feedback Rewards Program’ can effectively hone and refine the real estate sales process to a point where mistakes are completely eliminated.

14. Low Cost (and Some No Cost) Personal Promotion
By Sandra Nickel
Don't have zillions of dollars, but want to generate quality business? Sandra Nickel obliges you.

15. Network Your Way to the Top!
By Charles Pence
Charles Pence, a million-dollar producer from Santa Monica, CA, gives us the 10 dynamic rules of networking used by master networker Keith Ferrazzi.

16. Never Lose Listings Through Virtual Tour Marketing
By Rob Levy
The online world is waiting for you: Rob Levy shows you how to maximize its fullest potential.

17. Offer a Tropical Vacation to Gain Referrals
By Ron Neal
Promotions, when properly used, can add a new level of excitement to your business, says Ron Neal.

18. Radical Thoughts from a Rule Breaker
By Ken Deshaies
Ken Deshaies discusses how breaking the rules can result in more business, a more focused team, and a position of prominence in the community.

19. Rising to the Top with Unique Geographic Farming
By Tim Baker
Business is consistently rising in top agent Tim Baker's farm thanks to a clever marketing concept.

20. Secrets of The Hat Lady: Strategies for High-Impact Low-Cost Marketing
By Sandra Nickel
Are the funds low? Are the marketing efforts waning? Take heart, says Sandra Nickel.

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