The term “farm” as it pertains to real estate is an expression used to describe how an agent picks a specific area – either by demographic, geographic, or other features – to cultivate a source of leads and referrals from. This cultivation process can take many forms, including door-knocking, email and traditional mail drip campaigns, neighborhood websites, and community events. Excellent farming techniques can generate hundred of leads every week, allowing you to focus on what you do best: close transactions.
Creating Clients for Life By Chip Neumann
Join Chip Neumann as he discusses the follow-up methods and database management strategies that have generated over one billion in career volume for this top-flight real estate professional.
K.C. Butler reveals how to make your contact database work for you!
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More Bang for Your Buck! By Marta Dupree
Marta DuPree reveals the secret to getting more for less and how positioning yourself in the marketplace doesn't have to cost a fortune if you follow some simple guidelines.
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