The term “farm” as it pertains to real estate is an expression used to describe how an agent picks a specific area – either by demographic, geographic, or other features – to cultivate a source of leads and referrals from. This cultivation process can take many forms, including door-knocking, email and traditional mail drip campaigns, neighborhood websites, and community events. Excellent farming techniques can generate hundred of leads every week, allowing you to focus on what you do best: close transactions.
Three Things You Must Know to be Successful By Les Fohl
With years of experience in the industry and countless top producing agent awards under his belt, Les Fohl has learned a thing or two - or three! - about the basics of succeeding in the game of real estate.
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Showing Up! By Laura Worthington
Laura Worthington explains why it's crucial that you really 'Show Up' for your customers, and how implementing that one simple concept can grow your profits tremendously.
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Niche Marketing By Don Hobbs
Nothing saves your time better than a clear qualification process, says marketing guru Don Hobbs.
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