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                        Niche Markets
With more than a million licensed agents in the U.S. flooding the industry, the key to longevity is distinguishing yourself. Look at many of the top producing agents today and chances are you’ll find an individual who’s known for one particular expertise or passion. Peruse this section for help in learning how to find your own niche, and advice on how to brand yourself and incorporate your niche wholly into your business.
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11. Breaking into the Luxury Home Market
By Phil Immel
Phil Immel reveals how he broke into the multimillion dollar luxury home market.

12. The Five Secrets of New Home Construction
By Wayland Elliott
Wayland Elliott joins us to discuss the five secrets that you must know to show project knowledge to the client and build long-lasting and profitable relationships with builders.

13. Targeting the International Niche
By Sharon Simms
Sharon Simms gives a glimpse into the exciting world of the international niche.

14. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


15. Personal Marketing that Builds Brand Name Recognition
By Pliny Mier
With over 2 million agents in the US, Pliny Mier extols you to stand out from the crowd.

16. Niche Marketing and Specialization
By Don Hobbs
Your niche market is the truest expression of your passions in selling real estate, says Don Hobbs.

17. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

18. How to Make Relocation Business Your Biggest Source of Income
By Marsha Sell
Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell.

19. The Rookie Rulebook, Part II
By JJ Johnston
JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series.

20. Your Retirement: How to Get Wealthy Investing
By Mark McKee
Mark McKee consistently posted annual earnings of more than $500,000. Thursday, he explains how you can retire early by tapping into the business you know best – buying and selling real estate.

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