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                        Lead Generation
Residential real estate sales begin with a lead. Without a genuinely interested buyer or seller, there is no listing agreement, buyer’s contract, escrow process, negotiation, or sale. Every important task in the agent’s daily list of activities must touch lead generation in some way, or else the new sales pipeline eventually dries up. Charisma and a strong aptitude for communication will only take you so far – you also need the proper systems in place to manage and ultimately convert the leads you receive. Search here to discover a host of lead generation techniques ready for use in your market today.
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11. A 7-Step No-Cold-Calling System that Generates 1 of Every 2 Sales
By Missy Vanderbilt


12. Setting the Stage for Quick Profits
By Char MacCallum
Whether you stage a home yourself or hire someone else to do it, the market is clear on one thing: staging makes you money. Char MacCallum explains how sellers can maximize the effect of staging without breaking the bank.

13. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

14. Cold Calling

This class covers tips, techniques, and strategies for building you listings by using cold-call marketing.

15. Online Home Buyers' System
By Sheldon Zacharias
Buyers want information. In order to receive it, they must make a committment, says Zacharias.

16. Be On Call 24-Hours a Day with an IVR System
By Penny McLaughlin
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.

17. Create a City Guide to Draw New Clients
By Ginny Lee
"City newcomers know virtually nothing about their home, so by all means help them!" says Ginny Lee.

18. How to Make Relocation Business Your Biggest Source of Income
By Marsha Sell
Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell.

19. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

20. Techniques for Successful Open Houses
By JJ Johnston
Open houses offer a brief window to build rapport and generate interest, so make the most of them!

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