Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
Build client loyalty so that they move from becoming a prospect to your most staunch proponents. Move your sellers and buyers up the ladder of loyalty and watch your repeat and referral business flow in.
Showing Up! By Laura Worthington
Laura Worthington explains why it's crucial that you really 'Show Up' for your customers, and how implementing that one simple concept can grow your profits tremendously.
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