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                  Client Retention
Most agents know the heart and soul of the real estate business is relationship-building. Those charismatic agents whose personality and demeanor convey a confident knowledge of the industry and their local market, coupled with a sincere interest in their clients needs, these are the agents who quickly begin finding 80-90% of their business from referrals and add lifetime clients left and right. The simple fact is that it costs 2-3 times more to add a new customer than it does to foster and maintain a strong relationship with a current one. Review this section to learn how to become the kind of agent who sees a potential 50-year friendship in the first listing presentation.
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A Winning Attitude (17)
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Client Retention (37)
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Customer Service (47)
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Referrals (56)
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11. Using the F.O.R.D. Method to Prospect and Retain Clients
By Sandra Nickel
No, we're not talking F-150's here, but flatly put, this personality profiling system works.

12. Prospecting Past Clients
By Ed Birdsong
Your current customer base is your best chance at future business, says Ed Birdsong.

13. Marketing Smarter with Focus Groups
By Stuart Sutton
Stuart Sutton doesn't mind doing what works. When it comes to home sales, focus groups do just that.

14. The Key to Your Business
By Roddy McCaskill
Transform your customers into raving fans with Roddy McCaskill's unique customer service concepts.

15. Buyer Agency: Skills to Win and Keep Clients
By Roy Eleutherios Grimm
Roy Grimm of Sedona, Arizona has experienced tremendous success as an exclusive buyer's agent. In this Counseling Call, this buyer expert reveals what he's learned about making a homebuyer's transition smooth for them -- and profitable for you!

16. Creating Clients for Life
By Chip Neumann
Join Chip Neumann as he discusses the follow-up methods and database management strategies that have generated over one billion in career volume for this top-flight real estate professional.

17. Profit From Your Circle of Friends
By Jeff Thompson
Jeff Thompson of the Tri-Cities area in Washington state has discovered a wonderfully profitable way to do business: reward your past customers, and teach them to remember and refer you in the process.

18. Providing Service That Satisfies

Superb service distinguishes an outstanding agent from the rest. Stand out in a crowded marketplace and find out what you have to do to win.

19. Building Relationships with Clients

Build client loyalty so that they move from becoming a prospect to your most staunch proponents. Move your sellers and buyers up the ladder of loyalty and watch your repeat and referral business flow in.

20. Business Planning for Consistent Success
By Bryan Barnes
Bryan Barnes, who has been developing his business plan for over 20 years, shares his methods to create and track your own business plan.

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